This was a previous project brief from the 2014 D&AD New Blood Awards 

to create a new visual identity for The Body Shop.

For this project, my initial inspiration was Deborah Sussman's work for the 1984 

Olympic Games. I was intrigued by her use of shape, colour, and block-like elements 

and how such simple designs could create such an impact on the viewer.

I decided I wanted to create a set of four unique posters that represented 

the values of The Body Shop at just a glance. I wanted the posters to achieve

visual consistency, while still remaining individual.